"Jesus Rules" opens in El Cajon

It was eight years ago when Rod Jeter sold his "Jesus Rules" products from a kiosk in the Parkway Plaza Mall in El Cajon.

That venture ended after two months when the entrepreneur was faced with his rent being tripled. For several years he sold real estate, but with that industry experiencing its slowdown, heπs gone back to retail — this time opening a 1,000-square-foot store in the same El Cajon shopping center, in front of JC Penny.

Jeter has his ≥Jesus Rules≤ trademarked and the company incorporated. The store opened Nov. 17 and business is good.

≥Itπs paying for itself,≤ he said just before Christmas. ≥Weπre not really making money, but itπs looking good. The plan is to open two more stores before next Christmas.≤

The ≥Jesus Rules≤ logo is on all the store products — menπs and womenπs apparel, including dress shirts, jackets, outerwear, hoodies, pullovers, tank tops, shirts, ballcaps, and an extensive childrenπs collection, plus gift sets and jewelry.

Jeter said the response from shoppers has been favorable. ≥Some are really excited and want to come in and pray for me and the store,≤ he said.

≥Weπre a new store for the Christian community,≤ he added. ≥I hear people say åJesus Rulesπ all day long. Itπs nice to be part of that..≤

For more information, Jeter can be contacted at (619) 593-0830, or visit www.JesusRules.com.