Christians In Business: From booking criminals

to a ministry of books

In 1977, if Officer of the Peace Dannie McDaniel stopped someone, it may have been to take them to jail. Today, Mrs. Dannie Haemig works for the Prince of Peace and is more interested in setting people free.

This month, Dannie celebrates 23 years of service to North County residents as the owner of Loaves and Fishes Christian Bookstore in Vista. On this anniversary, former policewoman Dannie and her husband Steve voice appreciation for convictions of a different sort.

“Our desire is to serve and glorify God by the material and products we carry,” beams Dannie. “Helping people find the right Bible and seeing a life changed into the likeness of Jesus Christ is rewarding beyond imagination.”

But Dannie wasn’t always so interested in the welfare of others. Dannie was a middle child with a hard drinking Marine Gunnery Sergeant dad. She shared her father’s mettle. “From an early age, I was determined to better myself.” A graduate of MiraCosta College, she favored accounting and computers, which landed her a job for a local computer company. She also landed in an abusive marriage with an alcoholic first husband in her early twenties. After about five years, the marriage was over.

Negative circumstances didn’t dampen Dannie’s spirit. In fact, they motivated her forward. The disciplines of military life were not far removed from the disciplines of law enforcement, to which Dannie found herself drawn. She used her job at the Military Exchange to pay bills while she volunteered at the local police department.

In 1977, Dannie was accepted for full-time police work. After the police academy, she went to work the same year as one of the early female patrol officers in the Oceanside Police Department. “It was what I’d dreamed of for a long time,” she says. Over the next year or so she represented her department and her gender well. “I had everything that I had hoped and prepared for.” While on patrol one pre-dawn winter morning, she realized how empty her dream world really was. “If I have all this, why am I still not happy?” she wondered. The answer came from a fellow officer. It was standard procedure “to meet with fellow officers in adjacent patrol areas and exchange information about what was happening on the street.”

Dannie noticed something different about her fellow officer. “It’s the Lord in my life,” the other patrolman proclaimed. Then, tucked somewhere between his holster, nightstick and handcuffs he produced a Gospel tract. “After reading it, I determined that God was who I was missing,” she remembers. “The next time we met, he brought me a New Testament. Later he asked if I had any questions. I said yes. How do I accept the Lord?” That was when Dannie’s future forever changed.

A voracious reader, Dannie never tired of finding out about her new life in Christ. Whenever she was off duty, she always ended up in Christian bookstores. “I guess I liked them so much that I bought one.” In 1981 she left the security and prestige of being a female police officer, trading it for a tiny 385 square foot bookstore on South Santa Fe Avenue in Vista. She had enough money to buy it from a pastor and his wife. “I’ve been living by faith ever since.”

Scripture tells us not to despise small beginnings. Dannie can attest to the value of that verse. Within six months, she remodeled and expanded her facility to 960 square feet. Six years later one of her church elders who was a dentist offered her space next to his Escondido Avenue dental offices, co-owned by one of the partners.

Today, Dannie and Steve, who has assumed the operations and buying role for the business, celebrate their bookstore’s 23rd anniversary. They employ up to a dozen people within an impressive 4,761-square-foot building at 510 Hacienda Drive, just south of Hwy. 78 at Melrose Drive in Vista.

Where once Dannie Haemig’s main interest was self-improvement, now her emphasis has changed, using the books she sells to help others reach their highest potential in God. “We want to provide a service to our community and the Church by offering the tools to help people grow in the knowledge and character of Jesus Christ.”

“Providing a source for God’s Word to the community is a responsibility and privilege we don’t take lightly. If all the pastors and churches would recommend use the Christian stores in their area for resources to reach and teach, only  God would know the limits to the impact on the world,” she said.

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Caz Taylor works in advertising and is a Christian author and Bible teacher. He welcomes suggestions for this monthly feature and can be contacted at cazndaf@dellepro.com.